Sony:
Winter spread (1) (2)
(3) (4)
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ad and brochure work. The BX ads were fun because we shot them in a building
that was next door to the San Francisco chapter headquarters of the Hells
Angels.
Some people in our camp skipped lunch because the craft services set-up
was outside
in a shared parking lot where a wheelie competition was going on for most
of the day.
A television spot would have been tough. Someone would have had to go
out there
and ask those nice gentlemen to keep the noise down while we were shooting.

Copy
Headline
Explore a world of wonders created only by Sony.
Body
Sony introduces its new BRAVIA™ (“Best Resolution Audio Visual
Integrated Architecture”)
XBR flat panel LCD high-definition televisions.The latest XBR models feature
Sony’s advanced
Wide Color Gamut-Cold Cathode Florescent Light (WCG-CCFL™) backlighting
system, which
produces purer white light for a wider and more accurate range of colors.
Combined with the
exclusive WEGA Engine™ System, the sets deliver high contrast, along
with a sharper more
detailed picture.
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