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unboring.com

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Sony
Vaio BX Ad
Winter Spread

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Sony: Vaio BX ad (1) (2) (3)

Print ad and brochure work. The BX ads were fun because we shot them in a building
that was next door to the San Francisco chapter headquarters of the Hells Angels.
Some people in our camp skipped lunch because the craft services set-up was outside
in a shared parking lot where a wheelie competition was going on for most of the day.
A television spot would have been tough. Someone would have had to go out there
and ask those nice gentlemen to keep the noise down while we were shooting.

Copy

Headline
FROM THE MAILROOM TO THE BOARDROOM,
AND ALL THE WEIRD AND WONDERFUL PLACES
IN BETWEEN.

Body
INTRODUCING THE VAIO® PROFESSIONAL BX SERIES NOTEBOOK FROM SONY.
Every employee with the same notebook. Every notebook tailored to each employee.
One for all and all on one platform. What a concept! Now, with the VAIO Professional
BX Series Notebook, you can roll out a single machine across all departments, capable
of creating the simplest spreadsheets or encrypting the most secure payroll data.
No more cannibalizing of parts to fix a machine. If a problem arises, literally swap
in the solution. Be warned, your IT department might turn to vice amidst the sudden
rush of celebrity and adoration.

Call 866-303-7669
Visit sony.com/bx